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From an Inc. Magazine Interview

Jenni Young and I founded Simple Reminders in 2010 in Hollywood, as a way to share our love for each other, and our passion for life and creativity with the world. I was an established author and technologist, and Jenni was a film producer and photographer. For us, entrepreneurship is a place where imagination and creativity become meaningful forms of value in our lives, and in the lives of others.

We have learned that life and the marketplace deeply favor value and good intentions. Through our earnest desire to create value, our brand emerged as one of the highest engagement social media successes in the world, eclipsing more well-known titan brands with billions in revenue. Several times a year we even peak as the #1 most visible and engaged social media influencer in the world, with 1 billion unique viewers, and nearly 14 billion brand impressions worldwide, accumulating 288 million annual calls to action of physical engagement.

Proof that the American dream is still alive and well, we built our company on two smartphones and cameras, a few laptops, and a sincere desire to show people the best of themselves through inspiring words, images, and products. The climb to success, and the arrival both have unique perils. And, when the floodgates of outrageous success open to you, there are many challenges and setbacks you will encounter that require wisdom and inner-strength.

Creative zeal, innovation, and optimism will only get you so far. Here are a few things we have learned on our journey along the way.

All success comes through other people.

All success comes through other people. You cannot isolate yourself into prosperity. Social media must first and foremost be — social. The tenants of huge social media success are the same principals of being a good neighbor. You must be genuine, available, caring, supportive, friendly, and of good intention and good will. If you want to prosper, you must delight in seeing others prosper. Never forget that fifty-percent of social success, whether in social media, or the real world requires the other party's happiness and success; that is your clients, customers, and consumers.

Good relationships are at the heart of all success.

Good relationships are at the heart of all success. Success belongs to the thoughtful; tragedy to the neglectful. Every aspect of every business transaction is a relationship that requires thoughtfulness and respect. Respect is the universal currency accepted everywhere. Treat others with respect and you will always be wealthy because your community is your real currency.

Look at the world through the eyes of other people.

The setback of narrow vision can be fatal. Look at the world through the eyes of other people. In today's complex world you have to become an integration thinker. Like statecraft, entrepreneurship that engages millions of people, is a mixture of politics, technology, and finance requiring deep integration thinking from its leadership. Get outside of yourself! Do anything you can to expand any narrow thinking, or "set" ways. Expose yourself to as many new people, ideas, challenges, and viewpoints as possible. The more you can learn, connect, and integrate, the more you can evolve and grow.

Don't believe every trend, and even consider being a trendsetter.

Don't believe every trend, and even consider being a trendsetter. The only way to ever possibly set a trend, is not to follow every trend. Don't be afraid to wait it out before investing time and capital in new and seemingly popular opportunities. You know your markets, so if you feel you have the pulse of the moment at your fingertips, explore that zeitgeist as a leader, and not a follower.

Make deep use of existing technology.

Don't get swamped in IT. Make deep use of existing technology. Most people only use the surface of technology. We take for granted the power and availability of unfathomable tools and technology, because the are so common. We are so immersed in omnipresent tech that the deeper opportunities of technology become almost invisible. It may be a myth that we only use 10% of our brains, but we certainly only use 10% of technology, at most. Find creative ways to deeply leverage existing infrastructure and platforms. Use common technology in very uncommon ways.

Don't let infighting, territorialism, or careerism set you back.

Don't let infighting, territorialism, or careerism set you back. The task of leadership is showing people the obvious ways they can and should work together. Cooperation is a higher principle than competition. Unhealthy competition can motivate people, but not without friction, loss of energy, and unnecessary collateral damage. Cooperation is more elegant and efficient than competition. Inspire people to work together. Fear, suspicion, distrust, and resentment cannot rear its ugly head where there is an atmosphere of trust and partnership.

Most success is simply about showing up.

Most success is simply about showing up. Leadership is about taking a beating and showing up again and again. Real entrepreneurs cannot live without problems. All business is — is solving problems. Don't run from problems; run to them. Problems are not a sign things are going wrong, they are a sign you are in business and moving forward. I don't care who you are, or what you do, you are a solution provider, or you are irrelevant.

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Excerpts

Excerpt Share
Life and the marketplace deeply favor value and good intentions.
You cannot isolate yourself into prosperity.
Social media must first and foremost be — social.
The tenants of huge social media success are the same principals of being a good neighbor. You must be genuine, available, caring, supportive, friendly, and of good intention and good will.
If you want to prosper, you must delight in seeing others prosper.
Never forget that fifty-percent of social success, whether in social media, or the real world requires the other party's happiness and success; that is your clients, customers, and consumers.
Good relationships are at the heart of all success.
Success belongs to the thoughtful; tragedy to the neglectful.
Every aspect of every business transaction is a relationship that requires thoughtfulness and respect.
Respect is the universal currency accepted everywhere.
Treat others with respect and you will always be wealthy because your community is your real currency.
The setback of narrow vision can be fatal. Look at the world through the eyes of other people.
In today's complex world you have to become an integration thinker.
Like statecraft, entrepreneurship that engages millions of people, is a mixture of politics, technology, and finance requiring deep integration thinking from its leadership.
Get outside of yourself! Do anything you can to expand any narrow thinking, or "set" ways.
Expose yourself to as many new people, ideas, challenges, and viewpoints as possible.
The more you can learn, connect, and integrate, the more you can evolve and grow.
The only way to ever possibly set a trend, is not to follow every trend.
Make deep use of existing technology. Most people only use the surface of technology.
We take for granted the power and availability of unfathomable tools and technology, because the are so common.
We are so immersed in omnipresent tech that the deeper opportunities of technology become almost invisible.
Find creative ways to deeply leverage existing infrastructure and platforms.
Use common technology in very uncommon ways.
The task of leadership is showing people the obvious ways they can and should work together.
Cooperation is a higher principle than competition.
Unhealthy competition can motivate people, but not without friction, loss of energy, and unnecessary collateral damage.
Cooperation is more elegant and efficient than competition. Inspire people to work together.
Fear, suspicion, distrust, and resentment cannot rear its ugly head where there is an atmosphere of trust and partnership.
Most success is simply about showing up.
Leadership is about taking a beating and showing up again and again.
Real entrepreneurs cannot live without problems. All business is — is solving problems. Don't run from problems; run to them.
I don't care who you are, or what you do, you are a solution provider, or you are irrelevant.

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Bryant H. McGill

Human Potential Thought Leader ✮ WSJ & USA Today Best-Selling Author ✮ Top Social Media Influencer ✮ UN Appointed Global Champion ✮ 12+ MILLION Social Subscribers ✮ Reaching 50+ Million Weekly ✮ Syndicated on People Magazine & Huffington Post Celebrity ✮ Co-Founder of McGill Media & Simple Reminders, SRN, and the Royal Society

"I live in Austin, Texas with my wife Jenni, and I have three amazing daughters. I am a simple person, who as a boy, ran around barefoot on a dirt-road in Alabama — dreaming of being a writer. I am probably best known as a writer of pithy sayings and small, simple aphorisms which have found their way into tens-of-thousands of publications, including by some of the biggest publishers in the world. I love to inspire people and show them their inner-beauty. I see the world spiritually. My mission is to cause people to consider kinder ways in which we could do business, structure our relationships and treat the world." Bio


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