When cultivating a creative team, don't make the common mistake of only looking for technicians. And don't fool yourself into thinking you can just "hire" smart people and manage them with traditional leadership if you want to achieve something spectacular. Brilliance and super-creativity can only be cultivated and recognized by creative brilliance itself. You can't ask for or get what you don't understand yourself, and this is one of the key challenges of leadership.
— Bryant McGill
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