Don't believe every trend, and even consider being a trendsetter. The only way to ever possibly set a trend, is not to follow every trend. Don't be afraid to wait it out before investing time and capital in new and seemingly popular opportunities. You know your markets, so if you feel you have the pulse of the moment at your fingertips, explore that zeitgeist as a leader, and not a follower.
— Bryant McGill
post "Ways Successful Entrepreneurs Overcome Difficulties"