Don't get swamped in IT. Make deep use of existing technology. Most people only use the surface of technology. We take for granted the power and availability of unfathomable tools and technology, because the are so common. We are so immersed in omnipresent tech that the deeper opportunities of technology become almost invisible. It may be a myth that we only use 10% of our brains, but we certainly only use 10% of technology, at most. Find creative ways to deeply leverage existing infrastructure and platforms. Use common technology in very uncommon ways.
— Bryant McGill
post "Ways Successful Entrepreneurs Overcome Difficulties"