Much of what I do is try to help people reestablish awareness of their true identity. If you are reading this then you are likely trying to understand how to better market and sell yourself, or a product. But marketing is much more than a learned action or skill; it is an intrinsic part of the natural order of life. To be masterful at sales or marketing you need to know your identity and be a zen-master of self. While the crude and immature tools of manipulation, arrogance, swagger and a polished glib tongue may get you noticed in the small pond, the skills needed to thrive in the higher-realms are more spiritual, personal and mature.
— Bryant McGill
post "Birds, Flowers and Branding for the Ascended Business Master"