Credit card companies, pharmaceutical pushers, automobile advertisers, fast food hawkers, grocery stores and banks all market us solutions, which promise us we will be happier and freer if we contract with them through their offerings. Auto corporations portray their customers exhilaratingly perched on top of a mountain, rather than the reality of being buried under a mountain of debt. They seduce us with visual dreams of being free, and we end up surrendering our precious freedom for a fool's paradise. The master illusionists use these powerful psychological triggers to prey on the deep emotional longings for safety, happiness and freedom we all have. We see it with credit card commercials that promise to protect us from marauding barbarians, but they are the pillaging, new robber-barons themselves — a psychological sleight-of-hand to hide their crime in plain sight. In reality though, it is just more lies.