In the franchised pseudo-communities the stakeholders of local enterprise have been replaced with centralized corporate shareholders. The difference between remote corporate shareholders and the local community stakeholders is an essential distinction to understand. Corporate shareholders seek profits for their companies without concern over the profits and losses to the communities they impact with their goods. Corporate shareholders use their consolidated financial, marketing, and political strength to disempower local small business stakeholders. This power play allows remote shareholders of infectious corporate franchises to seize control, and to influence from afar, the community's social, political, and commercial structures in ways that sicken and ultimately kill the local community. This death struggle is between centralized corporate monoculture and natural and diverse, local community culture.