Gimmicks, manipulation and force are the old ways. The ethological sphere of business is evolving along with the mass consciousness. Life and social evolution is like a breath; out with the old and in with the new. The old ways of force and control will no longer work in the new coming world, and those who cannot evolve will perish. Sales and marketing is not something we do, it is something we are. All prosperity comes from a deep and sacred place within.