The homogenization of our consumer culture underscores a profound laziness and a sad lack of creativity and style. From coast-to-coast, any-town USA looks like the same sprawling strip mall, from sea to shining sea. It is like a bizarre form of consumer-xenophobia. The machinery of mass-corporatization loves the lazy, closed-minded tendencies of ignorant consumers, who have underdeveloped palates for quality craftsmanship. Craftsmanship exists in everything, from goods and services to vegetables, governments and even personal relationships. It seems we often timidly seek predictability and ease over adventure and effort. How we create the things we consume is very important because the act of creation yields by-products itself. Life is a constant consumption of our environment through our senses. We consume sights, food, conversations, products, touches, sounds, air and time. But as creatures with a body, we should all be especially concerned about the quality of air, water and food we allow into our bodily vehicle. As an organism there is nothing more relevant or sacred than what you put into your body. There is nothing more "meta-physical," in a literal sense, than food. Food is the ultimate sacrament. Food is a part of our contract with life.

— Bryant McGill

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