The monocultural corrals-of-thought are forms of enforcement which create class-stratification through brand self-identification. Television and media act as corporate slogan madrasas that indoctrinate and collate future product disciples into obedient purchasing-classes. Oddly, the lower-class buyers see the "big brands" as more sophisticated, not realizing that locally-crafted products often possess the hallmark of real sophistication the higher-class shoppers crave. There is nothing higher-class than real craftsmanship, diversity, originality and the service of skilled human hands. A craftsperson's hands create authenticity and truth, honesty containing blemishes and imperfections. These inconsistencies are a signature of great beauty; they are unique and defining. Artisan variation is beautiful to the unique eye of the beholder. In contrast, franchises and machines create identical uniformity for equally indistinguishable buyers.

— Bryant McGill

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