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# Civilized language has made the word price sound...
> Civilized language has made the word _price_ sound vulgar anywhere near love, family, friendship or human dignity, as though introducing accounting into a relationship somehow cheapens the person being discussed. The opposite is true, because behavioral pricing{Behavioral pricing{ is a theory of human worth as human beings actually practice it. Consequences reveal the value one person has assigned another.}} [[reminders/Behavioral Pricing/Consequences Reveal the Human Worth We Practice by Bryant McGill|∴]] {{Your behavioral price is what another person believes you are worth, measured by what they expect harming you to cost them.}} [[reminders/Behavioral Pricing/Your Behavioral Price Is What Harming You Is Expected to Cost by Bryant McGill|∴]] That cost may be the loss of access to you, the loss of a relationship, the arrival of witnesses, the preservation of evidence, the refusal of a coalition to remain neutral, damage to reputation, intervention by an institution, or simply the discovery that you can leave and will not return. Money is almost irrelevant to the idea; valuation is the entire idea. {{Seeing the value of every soul is God's job, not mine. Human beings price one another constantly, and their behavior reveals the valuation.}} [[reminders/Behavioral Pricing/Human Behavior Reveals Its Valuation by Bryant McGill|∴]] {{A person may call you priceless and still price you at zero if experience has taught them that abusing you costs nothing.}} [[reminders/Behavioral Pricing/Called Priceless and Priced at Zero by Bryant McGill|∴]] Another person may dislike you intensely and leave you untouched because the consequences are obvious. {{People do not have to love you to leave you alone. They only have to understand that harming you is priced beyond what they are willing to pay.}} [[reminders/Deterrence/Price Harm Beyond What They Will Pay by Bryant McGill|∴]]
**Source:** [[books/Chimping Out|Chimping Out (a new book under development)]]
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“Civilized language has made the word price sound vulgar anywhere near love, family, friendship or human dignity, as though introducing accounting into a relationship somehow cheapens the person being discussed. The opposite is true, because behavioral pricing is a theory of human worth as human beings actually practice it. Consequences reveal the value one person has assigned another. ∴ Your behavioral price is what another person believes you are worth, measured by what they expect harming you to cost them. ∴ That cost may be the loss of access to you, the loss of a relationship, the arrival of witnesses, the preservation of evidence, the refusal of a coalition to remain neutral, damage to reputation, intervention by an institution, or simply the discovery that you can leave and will not return. Money is almost irrelevant to the idea; valuation is the entire idea. Seeing the value of every soul is God's job, not mine. Human beings price one another constantly, and their behavior reveals the valuation. ∴ A person may call you priceless and still price you at zero if experience has taught them that abusing you costs nothing. ∴ Another person may dislike you intensely and leave you untouched because the consequences are obvious. People do not have to love you to leave you alone. They only have to understand that harming you is priced beyond what they are willing to pay. ∴”
— Bryant McGill
https://bryantmcgill.com/passages/passages-civilized-language-made-beyond-willing-pay
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