<!-- bryant-content-generator:start --> # The homogenization of our consumer culture... > {{The homogenization of our consumer culture underscores a profound laziness and a sad lack of creativity and style.}} {{From coast-to-coast, any-town USA looks like the same sprawling strip mall, from sea to shining sea.}} It is like a bizarre form of consumer-xenophobia. {{The machinery of mass-corporatization loves the lazy, closed-minded tendencies of ignorant consumers, who have underdeveloped palates for quality craftsmanship.}} {{Craftsmanship exists in everything, from goods and services to vegetables, governments and even personal relationships.}} {{It seems we often timidly seek predictability and ease over adventure and effort.}} How we create the things we consume is very important because the act of creation yields by-products itself. {{Life is a constant consumption of our environment through our senses.}} We consume sights, food, conversations, products, touches, sounds, air and time. But as creatures with a body, we should all be especially concerned about the quality of air, water and food we allow into our bodily vehicle. {{As an organism there is nothing more relevant or sacred than what you put into your body.}} There is nothing more "meta-physical," in a literal sense, than food. Food is the ultimate sacrament. {{Food is a part of our contract with life.}} **Source:** [[books/Voice of Reason Book (2009-2012)|Voice of Reason]] <!-- bryant-content-generator:end -->