People have a tendency to separate the concept of product from service, but in reality service is just another product. Customer service is a purposefully-cultivated cultural product of a company. It is about relationships. It is absurdly impossible to have good customer service while destroying the economy and community where that customer lives. The first rule of good customer service is there are no customers. That is a fictitious made-up word and concept, just like most of the symbols of belief to which we ascribe. In reality, there are only people; people we help or people we harm. A so-called customer is a human being. In the context of cold-blooded capitalism, a customer is a disposable commodity just like the products to be sold, which should be used-up and then replaced. A customer in the context of a community is a human being who has a share in the co-creations of the relationship between themselves and the service or goods provider. Real community is defined through sustainable and considerate creative relationships, which seek to do no harm, and to benefit all. And therefore, what we often see today is not community at all, but rather usury, exploitation and suffering. It is only community in that we are all grouped together as we are being abused and used. Generations of distilled cost-competition capitalism has produced low-quality goods for low-quality people, in such a way, where the recent generation of children can almost be said to have been born on the floors of mega-stores. We are a community of victims. We must turn our backs on these false corporate communities and reclaim our identities as co-creators in healthy, considerate relationships.

— Bryant McGill

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