When people are treated like a product, they become obsessed with materialism. Modern capitalist consumer-life commoditizes people and "educates" them to become human products. A culture that raises and grooms people to be human resource products in a marketplace cultivates non-individuals who experience life through materialism. When people are treated as creators versus products, materialism diminishes. This is because the way people see themselves changes. We see the world as we are, and also as we are treated and seen by others, and by our environmental situation. With rare exceptions, the people who work in corporations, like those working on assembly-lines, are not producers — they are products. This is a distinction that is often overlooked. Human products see the world as a grand carnival of products. Being a human product, versus a producer, makes people feel powerless as ultimately disposable commodities. In consumer life we become what we produce and consume — disposable junk to be used and thrown away.