We predictably to buy the trash we are sold (through conditioning), while turning away from the life-sustaining majesty of real food and towards illusionary, counterfeit foods, which fill us with pesticides, drugs, chemicals, dyes, sweeteners, and brain-altering excitotoxins. We eat from a chemical cauldron of witch-KRAFT, or any non-food in a box with pretty, lying images on the package. There is a disappointing, recurring promise we continue to see, where advertisers avow to deliver meaning and joy to the consumer, but ultimately they only deliver illness and misery. The truth is there is no happiness outside of ourselves. These institutions are criminal enterprises of deceit and ill-intent because they harm people and erode the gift of life and freedom. All of these misdirections, and clever marketing tricks keep us from realizing that the sources of real value come from nature and human resources, both of which we already possess. The folly of endless consumerism sends us on a wild goose-chase for happiness through materialism.