Real life is imperfect and shows differences and variety, characteristics which are not favored in monocultures. The coveted perfect life is a created standard, which is purposely unattainable. The deceptive, glossy media images of faces, bodies and lifestyles, make us hate ourselves so we will buy a solution to love ourselves once again. The conditioning advertisements make us ashamed of our blemishes, imperfections and flaws, but these so-called flaws are really our strengths and gifts. These images, idols and fixations on conformity and unattainable perfection make us illusion-prisoners. The very brands that promise us relief and personal freedom deliver the opposite of freedom; instead turning us into material junkies. They are using us, and in the process convince us to trade our originality and personal freedom for lives of economic slavery and dependency.

— Bryant McGill

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