Revolution does not require you to live an extremist life of austerity by abandoning all brands. Consumer asceticism leads to a monoculture of deprivation, which is the opposite of diversity and openness. You are also not hypocritical if you use name brand products, while promoting brand advancements toward sustainability. Invest in ethical brands when you can, and include the local producers and services — what we could call smaller or local brands. You can best change the system by engaging the system to explore its strengths and weaknesses. This is how the power of choice works. The personal revolution is the realization that the village and nature have had the answers all along. Therefore, turn to your community and the great earth for sustenance and knowledge. Become fallible and human again by living dangerously and stepping off of the assembly lines of unnatural life before it is too late. The simple things in life are the greatest gifts. They are all there waiting for us to realize their value and partake in their blessings. We do not need to change anything, except ourselves. Nature is the supreme cradle of life, and must be protected and treated with the highest respect and care. We must have clean air and water, and beautiful natural foods for everyone, everywhere. We must cultivate beautiful spaces, where communities and families are free to come together to share and enjoy the bounty of earth. Above all you deserve real freedom, but to have real freedom, you must be wild and free yourself.

— Bryant McGill

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