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# Address income, not only saving. Cutting costs...
> Address income, not only saving. Cutting costs helps, but lasting financial change usually comes from discovering the value you can offer, turning it into a clear value proposition, and converting it into opportunity for yourself and others.
**Source:** [[livestreams/Craftsmanship, Fear, and Becoming a Surplus of Value - Workbook|Craftsmanship, Fear, and Becoming a Surplus of Value]]
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“Address income, not only saving. Cutting costs helps, but lasting financial change usually comes from discovering the value you can offer, turning it into a clear value proposition, and converting it into opportunity for yourself and others.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-address-income-saving-opportunity-yourself-others
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