<!-- bryant-content-generator:start --> # Adjust strategy to the time available. If a launch... > Adjust strategy to the time available. If a launch is a week away with modest presales, the best path may be to intensify radio, events, and partner outreach for one format and let a later edition build longer. Late changes should be weighed against commitments already made to partners. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Adjust strategy to the time available. If a launch is a week away with modest presales, the best path may be to intensify radio, events, and partner outreach for one format and let a later edition build longer. Late changes should be weighed against commitments already made to partners.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-adjust-strategy-time-already-made-partners ``` <!-- bryant-content-generator:end -->