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# Anticipation is often sweeter than achievement....
> Anticipation is often sweeter than achievement. The longing for a goal can be more satisfying than its arrival, which is one reason success can feel strangely empty once it is reached.
**Source:** [[livestreams/Grief, Full-Spectrum Living, and Success as Self-Peace - Workbook|Grief, Full-Spectrum Living, and Success as Self-Peace]]
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“Anticipation is often sweeter than achievement. The longing for a goal can be more satisfying than its arrival, which is one reason success can feel strangely empty once it is reached.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-anticipation-often-sweeter-empty-once-reached
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