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# Artificial intelligence will make fake engagement,...
> Artificial intelligence will make fake engagement, synthetic identities, and automated persuasion cheaper. Organic credibility will increasingly depend on provenance, continuity, specific human knowledge, and relationships that can be verified beyond the visible metric.
**Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording]]
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“Artificial intelligence will make fake engagement, synthetic identities, and automated persuasion cheaper. Organic credibility will increasingly depend on provenance, continuity, specific human knowledge, and relationships that can be verified beyond the visible metric.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-artificial-intelligence-fake-beyond-visible-metric
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