<!-- bryant-content-generator:start --> # Atomic media separates meaning from presentation.... > Atomic media separates meaning from presentation. Store the smallest coherent units with stable identity and enough context to stand responsibly, then assemble them into new surfaces as audiences, technologies, and editorial purposes change. **Source:** [[livestreams/Reusing Creative Work Across Changing Platforms - Workbook|Reusing Creative Work Across Changing Platforms]] ## Share on Social Media ``` “Atomic media separates meaning from presentation. Store the smallest coherent units with stable identity and enough context to stand responsibly, then assemble them into new surfaces as audiences, technologies, and editorial purposes change.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-atomic-media-separates-editorial-purposes-change ``` <!-- bryant-content-generator:end -->