<!-- bryant-content-generator:start --> # Attention is a civilizational resource, and media... > Attention is a civilizational resource, and media incentives determine where enormous quantities of it flow. The publisher's responsibility is to earn attention without degrading it, then return the audience to the world more informed, more capable, and less easily captured by the next empty alarm. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “Attention is a civilizational resource, and media incentives determine where enormous quantities of it flow. The publisher's responsibility is to earn attention without degrading it, then return the audience to the world more informed, more capable, and less easily captured by the next empty alarm.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-attention-civilizational-resource-next-empty-alarm ``` <!-- bryant-content-generator:end -->