<!-- bryant-content-generator:start --> # Attention is transferable. When a trusted person... > Attention is transferable. When a trusted person responds to an emerging voice, the response allows others to notice someone they might not yet have possessed enough information to evaluate. The transfer creates a first look, while the emerging person's work must create the reason to keep looking. **Source:** [[livestreams/Building Social Capital for Social Good - Workbook|Building Social Capital for Social Good]] ## Share on Social Media ``` “Attention is transferable. When a trusted person responds to an emerging voice, the response allows others to notice someone they might not yet have possessed enough information to evaluate. The transfer creates a first look, while the emerging person's work must create the reason to keep looking.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-attention-transferable-trusted-reason-keep-looking ``` <!-- bryant-content-generator:end -->