<!-- bryant-content-generator:start --> # Audience figures describe reach, not relationship.... > Audience figures describe reach, not relationship. A large number can create distribution while saying little about mutual knowledge, trust, usefulness, or whether people would follow the work beyond the platform. The serious measure is what the network can responsibly accomplish together. **Source:** [[livestreams/Trust Economics, Authentic Marketing, and Community as Currency - Workbook|Trust Economics, Authentic Marketing, and Community as Currency]] ## Share on Social Media ``` “Audience figures describe reach, not relationship. A large number can create distribution while saying little about mutual knowledge, trust, usefulness, or whether people would follow the work beyond the platform. The serious measure is what the network can responsibly accomplish together.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-audience-figures-describe-responsibly-accomplish-together ``` <!-- bryant-content-generator:end -->