<!-- bryant-content-generator:start --> # The audience is not merely consuming media; media... > The audience is not merely consuming media; media systems are consuming portions of the audience's life. Every minute sold to an attention market is a minute removed from another possible use, which makes editorial design a question of human allocation rather than content volume alone. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “The audience is not merely consuming media; media systems are consuming portions of the audience's life. Every minute sold to an attention market is a minute removed from another possible use, which makes editorial design a question of human allocation rather than content volume alone.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-audience-merely-consuming-content-volume-alone ``` <!-- bryant-content-generator:end -->