<!-- bryant-content-generator:start --> # Audience migration is easier when identity is... > Audience migration is easier when identity is coherent. Consistent names, recognizable voice, cross-platform references, and owned domains help people find the same body of work as communication moves from one service to another. **Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]] ## Share on Social Media ``` “Audience migration is easier when identity is coherent. Consistent names, recognizable voice, cross-platform references, and owned domains help people find the same body of work as communication moves from one service to another.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-audience-migration-easier-moves-service-another ``` <!-- bryant-content-generator:end -->