<!-- bryant-content-generator:start --> # Audience response is design information rather... > Audience response is design information rather than final truth. When people remember one demonstration and forget ten explanations, they reveal something about communication, not necessarily something about the ultimate importance of every idea. Wise creators listen to the signal without surrendering judgment to it. **Source:** [[livestreams/Creating Opportunity With Limited Resources - Workbook|Creating Opportunity With Limited Resources]] ## Share on Social Media ``` “Audience response is design information rather than final truth. When people remember one demonstration and forget ten explanations, they reveal something about communication, not necessarily something about the ultimate importance of every idea. Wise creators listen to the signal without surrendering judgment to it.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-audience-response-design-without-surrendering-judgment ``` <!-- bryant-content-generator:end -->