<!-- bryant-content-generator:start --> # Audience trust is built through fulfilled... > Audience trust is built through fulfilled expectations. When people repeatedly encounter useful work, recognizable values, human candor, and visible follow-through, they learn what the source stands for and what kind of experience its name promises. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “Audience trust is built through fulfilled expectations. When people repeatedly encounter useful work, recognizable values, human candor, and visible follow-through, they learn what the source stands for and what kind of experience its name promises.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-audience-trust-built-experience-name-promises ``` <!-- bryant-content-generator:end -->