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# Audience trust compounds when the creator remains...
> Audience trust compounds when the creator remains recognizable across success: the values endure, the work stays useful, promises retain meaning, and greater reach produces greater stewardship rather than greater theater.
**Source:** [[livestreams/Building Influence Without Selling Out - Workbook|Building Influence Without Selling Out]]
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“Audience trust compounds when the creator remains recognizable across success: the values endure, the work stays useful, promises retain meaning, and greater reach produces greater stewardship rather than greater theater.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-audience-trust-compounds-rather-greater-theater
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