<!-- bryant-content-generator:start --> # Audience trust is strengthened by transparent... > Audience trust is strengthened by transparent self-interest. A publisher can sell products, build a business, advocate positions, or seek influence without deception when the relationship, offer, and source of benefit are intelligible to the audience. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “Audience trust is strengthened by transparent self-interest. A publisher can sell products, build a business, advocate positions, or seek influence without deception when the relationship, offer, and source of benefit are intelligible to the audience.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-audience-trust-strengthened-benefit-intelligible-audience ``` <!-- bryant-content-generator:end -->