<!-- bryant-content-generator:start --> # Authentic marketing gives the audience a truthful... > Authentic marketing gives the audience a truthful reason to approach, while trust economics gives the audience a reason to remain. Community is the field in which both claims are tested over time. **Source:** [[livestreams/Trust Economics, Authentic Marketing, and Community as Currency - Workbook|Trust Economics, Authentic Marketing, and Community as Currency]] ## Share on Social Media ``` “Authentic marketing gives the audience a truthful reason to approach, while trust economics gives the audience a reason to remain. Community is the field in which both claims are tested over time.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-authentic-marketing-gives-tested-over-time ``` <!-- bryant-content-generator:end -->