<!-- bryant-content-generator:start --> # Authentic media does not require permanent... > Authentic media does not require permanent improvisation. Research, production, editing, and careful framing can improve the audience's experience without manufacturing a personality or concealing whose interests the communication serves. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “Authentic media does not require permanent improvisation. Research, production, editing, and careful framing can improve the audience's experience without manufacturing a personality or concealing whose interests the communication serves.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-authentic-media-require-interests-communication-serves ``` <!-- bryant-content-generator:end -->