<!-- bryant-content-generator:start --> # Authenticity is most persuasive when it is joined... > Authenticity is most persuasive when it is joined to preparation. The public does not need a manufactured persona, but it does benefit from a creator who has studied the subject, organized the lesson, and respected the audience enough to make truth intelligible. **Source:** [[livestreams/Building Influence Without Selling Out - Workbook|Building Influence Without Selling Out]] ## Share on Social Media ``` “Authenticity is most persuasive when it is joined to preparation. The public does not need a manufactured persona, but it does benefit from a creator who has studied the subject, organized the lesson, and respected the audience enough to make truth intelligible.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-authenticity-most-persuasive-enough-truth-intelligible ``` <!-- bryant-content-generator:end -->