<!-- bryant-content-generator:start --> # Authenticity protects attention by reducing the... > Authenticity protects attention by reducing the maintenance cost of a persona. When public and private values remain sufficiently aligned, fewer resources are spent remembering which version of the self must appear in each room. **Source:** [[livestreams/Investing Attention in Work That Keeps Serving - Workbook|Investing Attention in Work That Keeps Serving]] ## Share on Social Media ``` “Authenticity protects attention by reducing the maintenance cost of a persona. When public and private values remain sufficiently aligned, fewer resources are spent remembering which version of the self must appear in each room.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-authenticity-protects-attention-must-appear-room ``` <!-- bryant-content-generator:end -->