<!-- bryant-content-generator:start --> # The author is not selling paper and ink; the... > The author is not selling paper and ink; the author is reducing the reader's cost of finding, evaluating, organizing, and returning to valuable ideas. Generous excerpts can demonstrate the quality of the thinking, while the book sells the convenience and coherence of the complete experience. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “The author is not selling paper and ink; the author is reducing the reader's cost of finding, evaluating, organizing, and returning to valuable ideas. Generous excerpts can demonstrate the quality of the thinking, while the book sells the convenience and coherence of the complete experience.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-author-selling-paper-coherence-complete-experience ``` <!-- bryant-content-generator:end -->