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# Automated communications increasingly speak on...
> Automated communications increasingly speak on behalf of people and institutions. Good conduct must extend into system design through respectful language, accurate representation, proportionate response, memory of context, and the preservation of human dignity at scale.
**Source:** [[livestreams/Royal Conduct — Dignity, Respect, and Behavior as a Universal Language - Workbook|Royal Conduct — Dignity, Respect, and Behavior as a Universal Language]]
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“Automated communications increasingly speak on behalf of people and institutions. Good conduct must extend into system design through respectful language, accurate representation, proportionate response, memory of context, and the preservation of human dignity at scale.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-automated-communications-increasingly-human-dignity-scale
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