<!-- bryant-content-generator:start --> # Automation can distribute a message without... > Automation can distribute a message without producing relationship. The more efficiently content travels, the more important it becomes to preserve listening, context, attribution, correction, and genuine pathways through which people can answer. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “Automation can distribute a message without producing relationship. The more efficiently content travels, the more important it becomes to preserve listening, context, attribution, correction, and genuine pathways through which people can answer.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-automation-distribute-message-pathways-people-answer ``` <!-- bryant-content-generator:end -->