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# The average of one's closest relationships matters...
> The average of one's closest relationships matters because norms, moods, expectations, and opportunities spread through repeated contact. Association is a conditioning environment.
**Source:** [[livestreams/Ruthless Boundaries, Chosen Family, and Strategic Disengagement — Part 1 - Workbook|Ruthless Boundaries, Chosen Family, and Strategic Disengagement — Part 1]]
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“The average of one's closest relationships matters because norms, moods, expectations, and opportunities spread through repeated contact. Association is a conditioning environment.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-average-ones-closest-association-conditioning-environment
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