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# Avoid only preaching to the choir. Messages that...
> Avoid only preaching to the choir. Messages that reach only people who already agree rarely change minds, so effective communicators look for ways to connect with new audiences.
**Source:** [[livestreams/Health Habits, Critical Inquiry, and the Responsibility of Influence - Workbook|Health Habits, Critical Inquiry, and the Responsibility of Influence]]
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“Avoid only preaching to the choir. Messages that reach only people who already agree rarely change minds, so effective communicators look for ways to connect with new audiences.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-avoid-preaching-choir-connect-new-audiences
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