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# We become what we consume. Food, media,...
> We become what we consume. Food, media, environments, and people all enter the system and accumulate, and repeated exposure turns what once seemed ugly or harmful into an acquired taste that eventually feels normal. Choose your inputs as carefully as you would choose what you eat.
**Source:** [[livestreams/Austin Cityscape After-Show — Attention, Identity, and Finding Your Tribe - Workbook|Austin Cityscape After-Show — Attention, Identity, and Finding Your Tribe]]
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“We become what we consume. Food, media, environments, and people all enter the system and accumulate, and repeated exposure turns what once seemed ugly or harmful into an acquired taste that eventually feels normal. Choose your inputs as carefully as you would choose what you eat.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-become-consume-food-carefully-choose-eat
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