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# Begin with what costs nothing. Someone dreaming of...
> Begin with what costs nothing. Someone dreaming of a restaurant can decide on its style, research every local competitor, write the menu, cook for neighbors, and talk about the plan, all without money. These steps build the vision and attract the people who can help make it real.
**Source:** [[livestreams/Emergence, Focused Effort, and the Long Horizon — Monday Motivation Part 2 - Workbook|Emergence, Focused Effort, and the Long Horizon — Monday Motivation Part 2]]
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“Begin with what costs nothing. Someone dreaming of a restaurant can decide on its style, research every local competitor, write the menu, cook for neighbors, and talk about the plan, all without money. These steps build the vision and attract the people who can help make it real.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-begin-costs-nothing-who-help-real
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