<!-- bryant-content-generator:start --> # Behavioral pricing explains why generosity changes... > Behavioral pricing explains why generosity changes social possibility. A reliable contribution can lower the perceived cost of approaching, trusting, or collaborating with someone, while inconsistency makes even a talented person expensive to depend upon. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “Behavioral pricing explains why generosity changes social possibility. A reliable contribution can lower the perceived cost of approaching, trusting, or collaborating with someone, while inconsistency makes even a talented person expensive to depend upon.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-behavioral-pricing-explains-expensive-depend-upon ``` <!-- bryant-content-generator:end -->