<!-- bryant-content-generator:start --> # Behavioral pricing explains why some identities... > Behavioral pricing explains why some identities become difficult to leave. A group can make conformity inexpensive through approval and deviation costly through ridicule, exclusion, lost opportunity, or the withdrawal of relationships on which a person depends. **Source:** [[livestreams/Identity Beyond Confidence and Social Agreement — Part 2 - Workbook|Identity Beyond Confidence and Social Agreement — Part 2]] ## Share on Social Media ``` “Behavioral pricing explains why some identities become difficult to leave. A group can make conformity inexpensive through approval and deviation costly through ridicule, exclusion, lost opportunity, or the withdrawal of relationships on which a person depends.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-behavioral-pricing-explains-relationships-person-depends ``` <!-- bryant-content-generator:end -->