<!-- bryant-content-generator:start --> # Behavioral pricing operates inside every... > Behavioral pricing operates inside every professional relationship. Reliability lowers the expected cost of depending on someone, while indifference, inconsistency, and contempt raise the price even when the product itself remains technically competent. **Source:** [[livestreams/Usefulness, Reciprocity, and the Human Logic of Social Media - Workbook|Usefulness, Reciprocity, and the Human Logic of Social Media]] ## Share on Social Media ``` “Behavioral pricing operates inside every professional relationship. Reliability lowers the expected cost of depending on someone, while indifference, inconsistency, and contempt raise the price even when the product itself remains technically competent.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-behavioral-pricing-operates-remains-technically-competent ``` <!-- bryant-content-generator:end -->