<!-- bryant-content-generator:start --> # In behavioral pricing, your price is not what you... > In behavioral pricing, your price is not what you are worth. Your price is what another person expects harming you to cost them. **Source:** [[books/Chimping Out|Chimping Out]] ## Share on Social Media ``` “In behavioral pricing, your price is not what you are worth. Your price is what another person expects harming you to cost them.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-behavioral-pricing-price-expects-harming-cost ``` <!-- bryant-content-generator:end -->