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# Behavioral pricing is a theory of human worth as...
> Behavioral pricing is a theory of human worth as human beings actually practice it. Consequences reveal the value one person has assigned another.
**Source:** [[books/Chimping Out|Chimping Out]]
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“Behavioral pricing is a theory of human worth as human beings actually practice it. Consequences reveal the value one person has assigned another.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-behavioral-pricing-theory-person-assigned-another
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