<!-- bryant-content-generator:start --> # Being right is not the same as being effective. An... > Being right is not the same as being effective. An idea enters the world through timing, language, relationship, credibility, repetition, and a channel capable of carrying it to people who can act. Effectiveness is the architecture through which truth becomes consequential. **Source:** [[livestreams/Building Influence Without Selling Out - Workbook|Building Influence Without Selling Out]] ## Share on Social Media ``` “Being right is not the same as being effective. An idea enters the world through timing, language, relationship, credibility, repetition, and a channel capable of carrying it to people who can act. Effectiveness is the architecture through which truth becomes consequential.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-being-right-same-truth-becomes-consequential ``` <!-- bryant-content-generator:end -->