<!-- bryant-content-generator:start --> # The best launch does more than make a book... > The best launch does more than make a book visible. It assembles a community around an idea, gives that community useful language, and leaves the author with stronger relationships and better infrastructure than existed before publication. That is how a release becomes the beginning of a body of work rather than the end of a sales campaign. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “The best launch does more than make a book visible. It assembles a community around an idea, gives that community useful language, and leaves the author with stronger relationships and better infrastructure than existed before publication. That is how a release becomes the beginning of a body of work rather than the end of a sales campaign.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-best-launch-book-end-sales-campaign ``` <!-- bryant-content-generator:end -->