<!-- bryant-content-generator:start --> # The best social-media metric is increased human... > The best social-media metric is increased human capability. Reach, clicks, and sales matter, but the deeper question is whether the network helped people find knowledge, make decisions, form relationships, improve work, or become sources of value themselves. **Source:** [[livestreams/Usefulness, Reciprocity, and the Human Logic of Social Media - Workbook|Usefulness, Reciprocity, and the Human Logic of Social Media]] ## Share on Social Media ``` “The best social-media metric is increased human capability. Reach, clicks, and sales matter, but the deeper question is whether the network helped people find knowledge, make decisions, form relationships, improve work, or become sources of value themselves.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-best-social-media-sources-value-themselves ``` <!-- bryant-content-generator:end -->